Dina Leonova
Art Director · Paperspell
Independent art director, graphic designer, architect and artist. Builds identity systems, wayfinding and cross-disciplinary visuals; combines spatial thinking with clear brand communication. Focus on branding, editorial & interface details, and thoughtful cultural context.
- Branding & Identity
- Art Direction
- Wayfinding
- UX / UI
- Illustration
Experience
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Art Director · PaperspellJan 2024 – Present Remote
- Brand identity, product visuals, editorial and interface support.
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Independent Graphic Designer / Architect / Artist · Self-employed2018 – Present Minsk, Belarus
- Branding & identity, logo systems, illustration, multidisciplinary design.
- Wayfinding, exhibition graphics, events and art education initiatives.
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Art Director · OK16 Cultural Center2018 – 2019 Minsk, Belarus
- Wayfinding in post-industrial space, space design, creative direction, branding.
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Art Director · 6B Art School2018 – 2019 Minsk, Belarus
- Program direction, workshops (linocut, monotype), exhibitions and education.
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User Experience Designer · EPAM Systems2017 – 2018 Minsk, Belarus
- UX / UI and web design; branding and cross-team collaboration.
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Freelance Graphic Designer · Freelance2014 – 2017
- Illustration, graphic & logo design, copywriting, branding.
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Architect · Arch Group / PTAM Vissarionova2012 – 2013 Moscow, Russia
- Civil buildings design; urban planning (PTAM Vissarionova, Feb–Jul 2012).
Education
Royal College of Art
MA, Painting · Sep 2024 – Sep 2025
Technische Universität Dresden
Urban Planning — Georgius-Agricola Stipendium · 2011
Belarusian State Technological University
B.Arch., M.Arch. · 2006 – 2011