Логотип
Dina (Dinka) Leonova — Art Director

Dina Leonova

Art Director · Paperspell

Independent art director, graphic designer, architect and artist. Builds identity systems, wayfinding and cross-disciplinary visuals; combines spatial thinking with clear brand communication. Focus on branding, editorial & interface details, and thoughtful cultural context.

LinkedIn
  • Branding & Identity
  • Art Direction
  • Wayfinding
  • UX / UI
  • Illustration

Experience

  1.  
    Art Director · Paperspell
    Jan 2024 – Present Remote
    • Brand identity, product visuals, editorial and interface support.
  2.  
    Independent Graphic Designer / Architect / Artist · Self-employed
    2018 – Present Minsk, Belarus
    • Branding & identity, logo systems, illustration, multidisciplinary design.
    • Wayfinding, exhibition graphics, events and art education initiatives.
  3.  
    Art Director · OK16 Cultural Center
    2018 – 2019 Minsk, Belarus
    • Wayfinding in post-industrial space, space design, creative direction, branding.
  4.  
    Art Director · 6B Art School
    2018 – 2019 Minsk, Belarus
    • Program direction, workshops (linocut, monotype), exhibitions and education.
  5.  
    User Experience Designer · EPAM Systems
    2017 – 2018 Minsk, Belarus
    • UX / UI and web design; branding and cross-team collaboration.
  6.  
    Freelance Graphic Designer · Freelance
    2014 – 2017
    • Illustration, graphic & logo design, copywriting, branding.
  7.  
    Architect · Arch Group / PTAM Vissarionova
    2012 – 2013 Moscow, Russia
    • Civil buildings design; urban planning (PTAM Vissarionova, Feb–Jul 2012).

Education

Royal College of Art
MA, Painting · Sep 2024 – Sep 2025
Technische Universität Dresden
Urban Planning — Georgius-Agricola Stipendium · 2011
Belarusian State Technological University
B.Arch., M.Arch. · 2006 – 2011